Buyers typically prefer an asset sale because they can pick and choose the assets they will purchase and, to a greater extent than in a share purchase, the liabilities they will assume. For example, a buyer can choose not to purchase undesirable assets or contracts of the business to avoid taking on the liabilities associated with such assets or contracts. From a tax perspective, an asset purchase transaction is generally more advantageous than a share purchase for the buyer, because the buyer can usually write off all or part of the purchase price. Also, since the buyer can pick and choose the assets it is acquiring, it may be able to choose the tax liabilities that it is assuming.